VINIASIA Promotion
2023
- VINIASIA K-Food Pairing – Bunsik (15.02.2023)
February 2023, VINIASIA hosted a Bunsik (Korean fast-food) pairing event, featuring the wines that placed at the VINIASIA Wine Awards 2022. Attendees paired the wines with some Korean Bunsik food. After the dinner they were invited to vote on the best matched wine for each dish: Gimbap, Sundae, fried chicken, stir-fried rice cakes, and traditional walnut cakes.
- VINIASIA K-Food Pairing – Seollal (19.01.2023)
January 2023, VINIASIA hosted a Korean-food pairing event, featuring the wines that placed at the VINIASIA Wine Awards 2022. Attendees paired the wines with some traditional Korean dishes prepared for the Lunar New Year. After the dinner they were invited to vote on the best matched wine for each dish: rice-cake stew, dumplings, pan-fried Korean pancakes, Japchae, braised pork ribs, honey-stuffed rice cakes, and traditional rice cookies.
2022
- VINIASIA Wine Awards Special Tasting 2022 (17.12.2022)
December 2022, VINIASIA hosted a special wine tasting, featuring the wines that placed at the VINIASIA Wine Awards 2022. At Chambolle-Musigny, a wine bar located in Yeoksam, attendees tasted 50 of the selected wines with various finger-food. At the event, attendees also participated in a game where they had a chance win a bottle from the featured wines. The game was a blind tasting,
- Petit Moscato Event (07.2022)
July 2022, VINIASIA partnered with Avec Wine, a wine importing company, to promote Petit Moscato from the De Bortoli winery. To register for the event, participants were asked to follow the importer’s official Instagram account and make a comment on the post about the wine. They were also encouraged to invite their friends and family to learn about the wine as well and were entered for the chance to win a special gift: a bottle of Petit Moscato.
- Art and Wine event (07.2022)
July 2022, VINIASIA hosted an Art and Wine event at the Kocoon art gallery of the Mondrian hotel. At the event, some of the awarded wines from VINIASIA Wine Awards 2021 were showcased in collaboration with the art. and it gave a great opportunity to expose the awarded wines to different channels. The result was an art and wine “pairing,” and was a great showcase of the awarded wines in an interesting and engaging environment.
2021
- VINIASIA Wine Awards Seoul 2021 Special Tasting (15.12.2021)
December 2021, VINIASIA hosted a special wine tasting, featuring the wines that placed at VINIASIA Wine Awards 2021. At Latitude 32, a rooftop bar at the Sofitel Seoul hotel, attendees tasted 30 of the selected wines, accompanied by appetizers and a light dinner. Event attendees also participated in a game where they had a chance to win a bottle from the featured wines. The game was a blind tasting, where participants scored a selected wine – the three participants with the scores closest to the judges’ score (from the 2021 Awards) each won a bottle to take home.
